Code of Conduct

Code of Conduct

Privacy & Data Usage

We Are We Wear, as a responsible and ethical organisation, recognises the importance of data privacy and protection. In adherence to the General Data Protection Regulation (GDPR) - a crucial legal framework established to safeguard the personal data of European citizens, we are committed to ensuring the utmost security and transparency in handling user data on our website. We protect all types of customer data we collect, such as names, email addresses, and location data, and the lawful basis for processing this information in compliance with GDPR.

Marketing & Customer Engagement

At We Are We Wear, we are deeply committed to conducting ethical marketing, advertising, and customer engagement practices that prioritise diversity, equity, and inclusion. Our policy is designed to ensure that all interactions with our customers and the broader community align with these core values, fostering a culture of respect, empowerment, and equal representation. We firmly believe that by upholding these principles, we can make a positive impact on society and build long-lasting relationships with our customers.

  1. Diversity and Representation: We recognise the importance of diversity in all aspects of our marketing and advertising efforts. We are committed to showcasing diverse voices, perspectives, and identities in our campaigns to reflect the richness of the global community. By representing people from various backgrounds, cultures, ethnicities, genders, and abilities, we strive to promote inclusivity and create a sense of belonging for everyone.

  2. Eliminating Stereotypes: We pledge to challenge and eliminate stereotypes in our marketing content and advertisements. Our creative teams work diligently to ensure that our visuals and messaging do not perpetuate harmful stereotypes and instead promote positive and authentic portrayals of individuals and communities.

  3. Empowering Underrepresented Communities: We actively seek opportunities to empower underrepresented communities through our marketing efforts. This includes partnering with organisations and initiatives that promote diversity, equity, and inclusion, as well as providing platforms for marginalised voices to be heard and celebrated.

  4. Ethical Advertising: We are committed to adhering to ethical advertising practices, ensuring that our marketing content is honest, transparent, and respectful of our customers' intelligence. We refrain from using misleading information or employing manipulative tactics in our advertising campaigns.

  5. Privacy and Data Protection: We prioritise our customers' data privacy and ensure that all data collection and usage comply with relevant regulations and best practices. We obtain explicit consent for data processing and use customer information responsibly to enhance their experience with us.

  6. Inclusive Customer Engagement: Our commitment to diversity, equity, and inclusion extends to all customer interactions. We provide accessible and inclusive customer support, addressing the needs of diverse customers and offering personalised solutions that cater to individual preferences.

  7. Social Responsibility: We take our role as a responsible corporate citizen seriously. We actively engage in social and environmental initiatives that align with our values and positively impact the communities we serve.

  8. Accountability and Continuous Improvement: We regularly evaluate our marketing, advertising, and customer engagement practices to ensure they remain aligned with our ethical standards. We welcome feedback from our customers and stakeholders to continuously improve and evolve our approach.

Employee Rights

We Are We Wear is responsible for protecting the rights of all employees and workers involved in the supply chain.

We are committed to providing transparency and visibility throughout our supply chain, ensuring all employees feel safe, respected and fairly treated within every part of our business.

All our suppliers, subcontractors and any third party we work with are obliged to comply with this Code of Conduct.

No Slave Labour, Child Labour or Human Trafficking

We Are We Wear prohibits all forms of modern slavery, slave labour, child labour and human trafficking. The supplier must not use forced labour, including prison labour, indentured labour, bonded labour or other forms of forced labour. All workers must have ownership and control of their citizenship documents. Any external suppliers, subcontractors and third parties we work with are responsible for employment eligibility fees of all workers.

Safe Working Conditions

We pledge to provide a safe and hygienic working environment for all employees. Essential measures shall be taken to prevent accidents and injury to health arising out of, associated with, or occurring in the course of work, by assessing and minimising the risk of hazards inherent in the working environment.

All workers within the supply chain shall receive regular and recorded health and safety training. Health and safety training shall be repeated for new or reassigned workers.

No Discrimination

Employees must be treated with equality and respect regardless of gender, race, nationality, age, religion, disability, sexual orientation, pregnancy, marital status, political views, social or ethnic origin.

 No Abuse 

No form of abuse is tolerated in the work environment at any point of the supply chain. Physical abuse or discipline, the threat of physical abuse, sexual or other harassment and verbal abuse or other forms of abuse to any employee within the supply chain is prohibited.

Freedom of Association & Collective Bargaining

All workers across the supply chain have the right to organise and bargain in accordance with their labour rights. Suppliers, subcontractors and third parties must guarantee the right of their employees to join unions and to bargain collectively. We Are We Wear and it’s associated supply chain will not prevent, or discriminate against workers who wish to associate, join or engage with Trade Unions or bargain collectively. Where the right to freedom of association and collective bargaining is restricted under law, the supplier must allow the development of parallel means for independent and free association and bargaining.

Fair Pay & Working Hours

All workers within the supply chain have the right to equal pay, received on a timely manner and must pay at least the legal minimum wage and mandated benefits. We Are We Wear prefers to work with suppliers who exceed the minimum wage and benefits. Disciplinary deductions of pay are never to be taken.

Workers must not be obliged to work in excess of the regular workweek and maximum overtime set by local law. A regular work week shall not exceed 48 hours. Overtime shall be voluntary and compensated at a premium rate and not be requested on a regular basis from the employer.


Sub-contracting of any part of the supply chain or production must be agreed and approved with We Are We Wear before taking place. Subcontracting within any area of the supply chain without the knowledge and approval of We Are We Wear will not be tolerated and disciplinary action will take place. All suppliers, sub-contractors and manufacturers must meet all the requirements set out in this Code of Conduct.

Business Ethics

We Are We Wear will not tolerate corruption and or bribery throughout its supply chain.

We Are We Wear works with certified suppliers to ensure safe, fair and ethical working conditions across our global manufacturers. Suppliers are selected based on the skillset of their workforce, ensuring fair treatment through the supply chain and high quality garment production.