We are committed to creating a more sustainable world and investing in regenerative solutions.
Environmentally-conscious production is at our core and we’ve built our business model to be as circular as possible. Sustainable practise a continually evolving landscape - hence our partnership with specialist low-impact suppliers ensure our supply chain is at the forefront of sustainable innovation.
As we learn, grow and educate ourselves, we are committed to sharing this knowledge with our community and offering our customers the most sustainable solutions viable.
Production & Materials
We use regenerated marine waste and fabric scraps across our swimwear collections and choose high quality, durable and long-lasting fabrics which can be worn season after season. We work closely with our factories to source as responsibly as possible with a renewable focus, including recycled synthetic fibres and organic yarns. All of our recycled fabrics are certified under the Global Recycling Standard, meaning our fabrics have a significantly higher percentage of recycled fibre content compared to other recycled fabrics.
As it stands, 66% of our ecom products are made from recycled materials (82% of our swimwear and 48% of our lingerie). To be transparent, ‘made from recycled materials’ legally means at least 50% is of the product made from recycled materials. We usually aim for 70-80% recycled fabric content in our swimwear, while lingerie is more challenging due to the clasps and fastenings etc needed.
We’re working to increase this number, however recycling isn’t the only solution. We’re currently testing different methods of reducing our impact - including local sourcing, reduced waste production and exploring natural and renewable fabrics.
Our shipping bags are produced in the UK and are 100% recyclable. We’re currently working towards a more circular packaging solution - made from recycled materials, as well as being recyclable. We currently chose recyclable over compostable, as recycling is more accessible to our customers - which means less waste and correct afterlife disposal of packaging.
Supply Chain Transparency
We are now aligned with The Transparency Pledge, as part of our commitment towards greater transparency in our manufacturing supply chain. As part of the pledge, we’ve published our factory list on Open Supply Hub - where anyone can find full details of our manufacturers and gain greater knowledge of our supply chain.
The transparency of a company’s manufacturing supply chain better enables a company to collaborate with civil society in identifying, assessing, and avoiding actual or potential adverse human rights impacts. This is a critical step that strengthens a company’s human rights due diligence and we believe is essential in driving change towards a more transparent future in the fashion industry.
We work with certified suppliers to ensure safe working conditions, fair living wages, ethical and transparent practices across our global supply chain. Furthermore, each of our manufacturers is approved by a world-leading factory standards organisations SCOPE and SMETA. Our suppliers and their subcontractors must comply with our Code of Conduct.
We work closely with our suppliers to plan our production and forecast sales - in order to create only as much as we need. Despite data-led planning, predicting product sales is complex science, which sometimes results in products selling much quicker or slower than expected. At the end of season, we can have excess or fragmented stock on certain lines.
We’ve created an outlet of products for customers to shop at a reduced price. The outlet consists of permanently discounted, end of season styles - so our customers can enjoy our previous season styles while preventing any stock going to landfill or being burnt. Our samples are given to employees and customers or donated to local charities, depending on the product.
In addition to careful stock management, we have also introduced a pre-order trial for selected lines. This enables our customers to secure products that sell-out quickly, as well as allowing us to predict and forecast sales of individual products more accurately. Our ultimate goal is to operate on a 'true' pre-order system, where our factories only make the exact number of orders made - in turn creating zero surplus stock - and we're working towards this system being available in the near future.