Our Story

Empowering every body to feel confident in their own skin.

We Are We Wear is an independent, black-owned business, created in 2019.

Our founders, Natalie and Chelsea, quit their jobs to and set out on a mission to challenge the culture of unrealistic body standards we face today. Using their combined experience working for one of Britain’s biggest online retailers, they turned their vision into a reality with their inclusive, eco-friendly brand. 

Starting from a front room in London, We Are We Wear has since established itself as a leader in diversity and sustainability in the fashion industry.

We quickly outgrew the box room and now have full office, creative studio, showroom and warehouse in Southbank. We’re extremely proud of the internal team we’ve built over the past 4 years and now have five permanent employees and a couple of freelancers. Our internal team are an incredible collective who believe in who we are as a brand. They are our powerhouse.

We are serious about creating swimwear and lingerie that everyone feels comfortable wearing.

That’s why our sizes range from XS to 3XL and bra sizes range from 30A to 44FF. Our expert product developers ensure appropriate shape enhancements are made to create precise fit and comfort for every single size.

We are dedicated to creating quality swimwear and intimates with everybody in mind. SS22 saw the launch of our very first menswear collection as we continue to expand our design visions into new product categories. We’re working towards a fully inclusive product range, with our latest collections moving towards a genderless silhouette.