About Us

Introducing ‘WE ARE WE WEAR’

There is nothing more frustrating than shopping for swimwear, finding something you love and then finding out that your size is not available.

‘WE ARE WE WEAR’ is a swimwear brand that aims to challenge this by providing a range from XS to XXL – across all styles.

Created by Natalie Paul, previously a designer at Asos, & former buyer at Asos Chelsea Williams, the duo have used their experience at one of the biggest online fashion players to build a brand that challenges the unrealistic and unachievable perceptions that the industry puts upon women.

‘We Are We Wear’ believe EVERY woman should feel confident in swimwear. Natalie and Chelsea are advocates for body positivity and want to encourage women to be themselves. The brand, and every collection produced, stands behind this ethos.

With vibrant, striking designs in a range of bold colours ‘We Are We Wear’ understands that swimwear isn't just bought to swim in anymore. Embracing the rise in women buying swimwear for nights out, festivals, layering pieces and even to work out in, the latest ‘We Are We Wear’ Reversible collection includes classic, simple shapes that can be worn in multiple, versatile ways - allowing customers to create their own style, their own way.

‘We Are We Wear’ also champions a more sustainable approach to fashion. ‘The Eco edit is made in Italy from unwanted waste materials such as fishing nets, industrial plastics and fabric scraps and is available across all sizes with flattering styles to compliment all body shapes. ‘We Are We Wear Girls’ can show their love for the planet without compromising on style or fit.

Created by women…for REAL women. Welcome to ‘WE ARE WE WEAR’.

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WE ARE WE WEAR SIZE CHART